Here's what you'll get:

Three modules geared to get you started on your journey!

  • Find your Niche, Create and Grow your Brand

    You will learn the steps to figuring out your unique offering, who your target audience is, how to reach them, and design ideas for how your brand will consistently look and feel. Most importantly, you will have a plan on how to monetize your brand in a way that benefits you and your career.

  • Using Social Media to Further Your Brand

    you will have a better idea of which social media outlets to focus on for your brand, how to use each social media outlet you choose, and how to create effective posts and graphics without losing tons of time!

  • Preparing for News Exposure: Written interviews, on-air interviews, or writing articles yourself

    By the time you finish this last module and the exercises, you’ll be much more prepared for your next news interview, podcast or Facebook Live video. You will also be able to write for a lay audience to help further your brand, or for use with content marketing.

Why enroll in this Program?

The Branding for Doctors Program is designed for healthcare professionals and their UNIQUE NEEDS with respect to branding, time and liability. We know you don’t have a ton of time, so we take the enormous sea of branding, social media and news training information out there, mixed with 2 decades of experience and parse it down into bite-sized chunks of the most HIGH-YIELD information!


Led by a Physician-Journalist

Dr. Ty, the Branding & Media Coach has been on both sides for decades — both as a reporter/editor/producer and as a physician-expert in the trenches. She gives dozens of in-person lectures and workshops on these topics every year. Her company, Doctor Ty Media has also done public relations support for start up physician practices, including social media ghostwriting.


You Need a Brand -- Whether you Like it or Not

Here’s the deal — whether you are building your career as an expert within medicine or outside of medicine, one thing is true in 2021… you cannot getting around building a brand and marketing it effectively. Even academic promotions are based on your portfolio which is just a fancy presentation of your brand as an educator.

This program is meant as a launching pad for wherever the health professional wants to go next — whether it’s strictly creating a strong brand as a clinician, creating buzz for a side gig, selling a product, starting a non-profit, being an on-air expert, or growing a private practice, this Program will help you understand the branding journey and how to create an effective strategy to get there.


Here's what you'll be able to do:

After completing the Branding for Doctors Program, you'll be ready to kick off and grow your brand effectively -- and earn more profits, attract more patients, increase your exposure, and sell more of your products.

  • Turn your idea into a popular brand, complete with an actionable strategy

  • Determine your target audience & how to reach them

  • Select the best social media outlets for your particular brand

  • Save time and further your brand with these social media tips & tricks

  • Look & sound your best on your next news interview

  • Avoid getting into hot water with a reporter's questions

  • Learn how to write articles yourself for a mainstream audience

This Program is Great For:

  • Busy health professionals

    Busy health professionals who have a great idea, but no time to start from scratch. This course walks you through creating your own brand strategy, and the best ways to execute it without taking over your life.

  • Practice Practice Owners

    Those either starting their practice or simply looking to create a brand for themselves either locally or nationally in order to attract more patients.

  • Health Professionals with a Product to Sell

    This program outlines the steps you need to build a brand for your "side gig" brand, and do it effectively without detracting from your main career.

  • Health Professionals Looking to Earn Extra Money

    Those with a unique talent, but not sure how it can be monetized. The course walks you through how to turn your skills into dollars in a strategic manner.

  • Looking to DIY

    Maybe you have a limited marketing budget. Maybe you’re not ready for full-blown public relations representation to the tune of $10k a month. Maybe you have SOME branding and social media skills, and you simply want to learn more and put them to use.

About Dr. Ty

Physician | Branding & Media Coach | Author | Journalist

Branding & Media Coach

Dr. Tyeese Gaines

Dr. Tyeese Gaines is a branding & media coach for health professionals, after earning her master's in journalism and having an 19-year news career with print and online outlets. She also incorporates her marketing and entrepreneurship experience in her coaching, gained through professional experience and while earning her MBA from UNC Kenan-Flagler. Dr. Ty has coached more than 1,000 health professionals and medical students on TV interviews, branding, social media and public speaking through 1-on-1 sessions, lectures, and both virtual and in-person workshops. Read more about Dr. Ty at www.doctor-ty.com.

READY TO GET STARTED?

Get the Program TODAY for $1197 (in 2 payments of $598.50) -- or pay-in-full and save $200!

Yes, I'm ready!

Program Curriculum

3-Module Program

  • 1

    MODULE 1: FINDING YOUR NICHE - CREATE & GROW YOUR BRAND

    • What you're going to learn

    • Before we begin...
  • 2

    What Makes a Brand?

    • Video Lesson: What makes a brand?
  • 3

    Find Your Niche & Turn it Into a Brand

    • Video Lesson: Find Your Niche & Turn it Into a Brand

    • Time to jot those thoughts down!

    • TELL US!
  • 4

    Who is My Audience?

    • Video Lesson: Who is Your Audience?

    • Video Lesson: Get Your Audience to Listen

    • Video Lesson: Perfecting Your Elevator Pitch

    • Time to jot those thoughts down!

    • TELL US!
  • 5

    How Does Your Brand Look & Feel?

    • Video Lesson: Creating Your Presence

    • Time to jot those thoughts down!
  • 6

    Social Media's Role in Your Brand

    • Video Lesson: Social Media for your brand

    • Time to jot those thoughts down!

    • TELL US!
  • 7

    Monetizing Your Brand

    • Video Lesson: Monetizing Your Brand

    • Time to jot those thoughts down!

    • TELL US!
  • 8

    Next steps

    • Video Wrap up: You are done!

    • Don't miss these resources!

    • Before you go...
  • 9

    MODULE 2: USING SOCIAL MEDIA TO FURTHER YOUR BRAND

    • What you're going to learn

    • Survey: What social outlets do you use?
  • 10

    One Size Does Not Fit All

    • Video Lesson: One Size Does Not Fit All

    • Survey: Where is your audience mostly?
  • 11

    Staying Out of Trouble on Social Media

    • Video Lesson: Staying out of trouble on social media

    • Survey: What do you think?
  • 12

    Crafting Effective Posts

    • Video Lesson: Crafting Effective Posts

    • Download the Social Media Tips on What to Post!
  • 13

    Get Organized!

    • Video Lesson: Get Organized
  • 14

    Designing Your Posts

    • Video Lesson: Designing your posts
  • 15

    Get Followers & Increase Your Reach

    • Video Lesson: Get Followers & Increase Your Reach!
  • 16

    Additional Tips

    • Video Lesson: Additional Tips
  • 17

    Next Steps...

    • Don't miss these resources!

    • Before you go...

    • Wrap up: You are done!
  • 18

    MODULE 3: PREPARING FOR NEWS EXPOSURE -- WRITTEN INTERVIEWS, ON-AIR INTERVIEWS, OR WRITING ARTICLES YOURSELF

    • What you're going to learn

    • Before we begin...
  • 19

    Writing for the Lay Public

    • Video Lesson: Writing for the Lay Public
  • 20

    Writing Like a Journalist

    • Video Lesson: Writing Like a Journalist

    • Break for Hands-on Exercise: Please try these exercises
  • 21

    Reporting the Numbers

    • Video Lesson: Reporting the Numbers

    • Take a Break & Read this article!

    • Video Lesson: Reporting the Numbers (continued)

    • Please download the fibroids article below.
  • 22

    Acing Your On-Air Interview & Public Speaking

    • Video Lesson: Voice & Public Speaking

    • CHECK OUT Ted Talk by Amy Curry on body language
  • 23

    Image Is Everything

    • Video Lesson: Image Is Everything

    • TELL US!
  • 24

    Learning to Talk on the Fly

    • Talking on the Fly: Exercises to Try at Home (really do them!)
  • 25

    BONUS: Ethics of Juggling Media Exposure as a Health Professional

    • Video Lesson: Ethic of Juggling Media Exposure as a Health Professional
  • 26

    Next Steps...

    • Don't miss these resources!

    • Before you go...

    • Wrap up: You are done!